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EAST LANSING, Mich. — Swish Brand Experiences (SwishBx), a Detroit-based marketing company specializing in consumer packaged goods (CPG), has secured an investment from Michigan Rise Pre-Seed Fund III.
SwishBx has developed a platform that simplifies the grocery sampling process, enabling brands to run effective marketing campaigns, track conversations, measure return on investment, and expand their audience through product samples. The platform operates as an AI-supported, two-sided marketplace, connecting CPG brands with grocery stores to effectively reach shoppers.
“It’s been a pleasure working with the team at SwishBx,” said Jeff Wesley Executive Director at Michigan Rise. “Their experience and dedication have elevated the concept of sampling within the grocery retail sector, and they have a promising pipeline of grocer brand customers.”
The investment from Michigan Rise will be directed toward expanding staff and platform development.
